A day in the life of Joe Netimah - Private Patients Services Lead

Can you describe your typical day?

Firstly, no one day is the same!

I start the morning by catching up with the rest of my team and setting small targets for the day ahead. I spend most of my time talking to patients who have different needs and conditions but all of whom require empathy and results.

I liaise with patients in regards to their quotes for surgical procedures and make sure that these are transparent and understood – I am always trying to improve the patient’s self-pay experience.

I am constantly communicating with other departments in the hospital to ensure that the patient journey is seamless and all involved in this pathway are aware of what the patient requires in order to have the best possible experience.

What excites you most about work?

As I mentioned earlier, no one day is the same and I love that! I’m always learning  something new – whether it’s a medical procedure or enhancing an administrative process, there is always more to discover.

Also, I’m a people person and knowing that I can play a small part in improving peoples quality of life is both rewarding and humbling.

How did you get into the industry?

Not a very exciting story I’m afraid! I had previously been in medical recruitment so had some experience of the sector.

Have you learned anything new since starting?

I now know more about the human body and surgical procedures than I ever thought I would….I’m thinking about becoming a consultant orthopaedic surgeon in my next life!

What advice would you give your younger self?

I sustained a knee injury during a football match. I went to a walk-in centre and was told that the injury was not serious and would heal with time - so did not consider further treatment or investigation.

Ultimately it never fully recovered and have stopped playing sport as a result. While this may seem fairly specific there is a more general life lesson -  follow your instincts and if you are not sure about something seek advice from those in a position to help. Now that I am in a position to support patients as they embark on their journey to get back to doing the things they love I take this responsibility seriously and approach this with compassion, just as I would have wanted when I injured my knee.